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![]() Storytelling is a great way to communicate your brand values and mission, and you can think of your “about us” page as a space to tell the story of your brand. A good business website will make it easy for customers to buy your products, get in touch with you, and learn about why your business is important and useful and will continue to be so. Getting your business website working effectively for you is vital for any entrepreneur. Creating Your About Us Page – A Template for Entrepreneurs Potential customers can get a genuine understanding of what you are all about and find answers to their most pressing questions outside of your products and services. Your “about us” page should be the online foundation of your business. Your brand personality and who works in your team.How what you are selling serves your customers, solves their problems, and enhances their lives.The story of how your company came about.When creating an “about us” page for your business, you should begin with a template or outline and ensure that it explains the following: They should tell an engaging story, capture attention, and deliver a clear and powerful message about what you can do to help them. They should communicate to them what your most impressive selling points are. Often enough, “about us” pages are hastily scrawled, generic, bland, and impersonal, and do little to inspire the customer or motivate them to act.Įffective “about us” pages should make a strong impression on your customers. Unfortunately, many business owners don’t see it this way. It’s an opportunity to sell yourself to your customers, to make them excited about your brand and what you are trying to achieve. ![]() If your prospects or customers want to learn more about the essence of your business and what drives it, the “about us” page is where they will head. This makes this page special and worth paying attention to. You can list your unique selling propositions (USPs) or the individual ingredients in your business and the people who work for it. That is to explain to customers your history, values, vision, and goals. In its simplest form, the “about us” page should answer the questions:Īn “about us” page may be labeled as “our story,” “our mission,” or “our business,” but the content should perform the same function, whatever the title is. An effective “about us” page will provide visitors information about your business they can’t find anywhere else. When creating a website for your business, certain pages are expected and necessary.
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